After passing 500,000 subscribers, his content featured Minecraft gameplay for the first time. He described this offer as the start of his full-time career as a gaming YouTuber. Cassell had amassed around 300,000 views on his Call of Duty gameplays when he received a contract offer from multi-channel network (MCN) Machinima. He came to prominence with his videos on Call of Duty: Modern Warfare 2 (2009) and the Call of Duty: Black Ops (2010) Zombies mode. On YouTube, he uploaded Let's Play videos on the video game franchises Halo, Grand Theft Auto, and Call of Duty. Ĭassell registered his gaming YouTube channel under the name "TheSyndicateProject" (renamed as "Syndicate") on 3 September 2010. He admired the use of both commentary and gameplay in videos, as he was inspired by YouTuber Shaun Hutchinson. In regards to limited advances in technology, Cassell elaborated that video capturing content for YouTube was expensive. He then acquired a capture card in 2008 to record his gameplay, in which he was inspired by video compilations of no-scope sniper kills on Call of Duty from a friend. ![]() He started filming his gaming commentaries with his father's camera, and fashioned it with video game cases to point it at the TV. Internet career 2008–2012: Online beginnings and corporate recognition īefore the start of his YouTube career, Cassell uploaded commentary videos on various channels for three years. After leaving college, he briefly worked at McDonald's to purchase gaming equipment to record YouTube videos. He attended Hyde Clarendon Sixth Form College in Ashton-under-Lyne and studied software development and video game design in 2010. ![]() Cassell was educated at the Blue Coat school in nearby Oldham, and sold drinks at school to purchase a 42-inch plasma TV at the age of 15, as his father wanted him to work and pay for the items he wanted to get during the time. His father worked in construction as a project manager and his mother, Karen Cassell, worked as a children's day care worker. Thomas George Cassell was born on 23 June 1993 in Manchester, England, and is the brother of Alice Cassell. His two YouTube channels have a combined total of 12.2 million subscribers and 2.7 billion views.Ĭassell attended the Blue Coat school at Oldham. As of 29 May 2023, his gaming YouTube channel has over nine million subscribers and 2.1 billion views, and his Twitch channel has over three million followers. He was also nominated as "Best British Vlogger" in 2014 at the BBC Radio 1's Teen Awards, and in 2017, was recognized by Forbes as one of the top gaming influencers. ![]() He co-founded the entertainment company 3BlackDot along with Evan Fong and Adam Montoya, and became featured in other media, spanning from a mobile game to a 12-track compilation album.Ĭassell was nominated for "YouTube Gamer" in 2012 at the Golden Joystick Awards and was nominated as best in "Gaming" at the 9th Shorty Awards. Cassell has co-founded a range of businesses, one of which failed to comply with Federal Trade Commission (FTC) advertising guidelines. Back in England, Cassell and his father designed his own home, purchasing a nearby property and renovating it into an extensive gaming area. His Twitch channel became the first to reach one million followers in August 2014.Ĭassell's YouTube content began to shift into vlogging, where his prominence in the genre took place from his life between Los Angeles and the UK. He further expanded his career into livestreaming on Twitch, hosting the same commentary over his gameplays. Cassell's channel achieved substantial growth, passing one million subscribers in June 2012 and one billion views in late 2013. His prominence online was recognized by Call of Duty publisher Activision and multi-channel network (MCN) Machinima, where he signed to the network to monetize his content. On 3 September 2010, Cassell registered his gaming channel "TheSyndicateProject", where he found success and an online community. Born in Manchester, Cassell had passion for a career in the gaming industry, which he started by purchasing gaming equipment using his money from McDonald's. Regarded as one of the earlier known gaming personalities, his videography consists of Let's Play videos on Call of Duty and Minecraft. Thomas George Cassell (born 23 June 1993), known online as Syndicate, is an English YouTuber and Twitch streamer.
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